NorCal Press

Mobile Marketing

NorCal Press is committed to creating mobile ready websites that work seemlessly on any device!  Did you know more people today access the web using their mobile phones than ever before? That means you must be ready and if you are not you may get left behind. Your business can suffer, and you may lose potential yearly growth.

Mobile Apps

Building mobile applications can be as easy as opening up the IDE, throwing something together, doing a quick bit of testing, and submitting to an App Store – all done in an afternoon. Or it can be an extremely involved process that involves rigorous up-front design, usability testing, QA testing on thousands of devices, a full beta lifecycle, and then deployment a number of different ways.

As part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device’s output allows the system to indicate the effects of the users’ manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device’s screen size for a user’s hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile application. Overall, mobile UI design’s goal is mainly for an understandable, user-friendly interface.

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